The Art of Passive Income

How To Market Effectively In Real Estate

Episode Summary

On this week’s episode of The Art of Passive Income, Mark and Scott welcome Entrepreneur, Marketing and Media Specialist, and Head Digital Architect for GVI Media, Gene Volpe to the show.

Episode Notes

Gene Volpe is the digital architect at GVI Media, LLC and an all-around master of advertising, online media, and business development. He helps real estate agents excel with their digital marketing while also showing them how they can use digital marketing to grow their real estate business and take it to the next level. 

His skills in mapping out marketing provide an easy path to increased visibility and growth on the latest and most popular platforms.

Listen in as they discuss:

And, more!


Mark: My tip of the week is to learn more about marketing strategy at

Scott: One of the best things you can do with people is team building, like we get together and bond. We work in a remote environment and we don’t really bond, what if we could do Team-Bonding through Zoom. Check out the link,, if you go there for free, you can download a remote game called The Hike. Basically, it says 60-90 minutes, choose your own adventure path. The teams make decisions, they attempt to stay alive and have a good time in the process, get to work together, and get to know each other.

Gene: My tip is this 80/20 Sales and Marketing book by Perry Marshall, one of the things I struggled with personally is growing my business and even in Real Estate I’m getting the sense that for the symbol of Real Estate Agents, in my area it’s $68M a year in sales for Real Estate Agents are closed by me. It’s the sealing, and what I mean by that is that one person to handle that business sort of running out of time, If you’re not in Real Estate and if you’re selling land or you’re in a restaurant business, I want you to think about what do you think you’re sealing is. That sealing is “when and why am I running” and I start to realize that this is not what I got in this business because I’m working too many hours and I can’t seem to surpass this number. When you get to that point, read chapters 15 and 16 in this book and keep it real simple.


Did you like this episode? If so, tune into another one of our exciting episodes with special guest Patty Dominguez as we discuss how to position your business uniquely in the market.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?