The Art of Passive Income

How To Turn Your Values Into Time And Become Indistractable

Episode Summary

On today's podcast, Nir Eyal helps us get to the root cause of our distractions and shares his four-step process to becoming Indistractable.

Episode Notes

Our guest, Nir Eyal, says the key to becoming Indistractable is to control your attention and today, he is going to show us just how to do that.

Nir writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, "The Prophet of Habit-Forming Technology."

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business, which he himself also attended along with Emory University. Nir has also taught at the Hasso Plattner Institute of Design at Stanford.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How To Control Your Attention And Choose Your Life

In addition, Nir blogs at and his writing has been featured in The Harvard Business Review, Time Magazine, and Psychology Today. 

On today’s show, we are going to dig deep into the premise behind Indistractable

But first, Nir rewinds the tape and gives us the synopsis of his book, Hooked—building good habits using the same psychology that companies like Facebook use to get it’s users hooked.  

Then, Nir breaks down the meaning of indistractible by looking at its opposite meaning and then walks us through his four-step process to becoming Indistractable

Listen in as the guys delve into:

We need to come to grips with the fact that all human behavior is prompted by desire to escape discomfort.”

Find out why Nir says that you shouldn’t avoid checking Facebook, Google, or other technology that some critics tell us we should quit using, as long as you use them on your schedule and not the app makers.  

If you don't know what you're going to do with your time everything is a distraction. So the idea here is you can't call something a distraction unless you know what it distracted you from.”

Also, find out Nir’s answer to Scott’s question—I agree that everything is driven by us trying to get out of situations. So a lot goes along that same mindset with achieving success. In our case, people who are trying to get going in real estate investing. What happens is if you don't have that burning desire, you're probably not going to get the levels that you want. How can you use what you're teaching and have somebody create that burning desire or how can you leverage this to get the results that you want?

Resources Mentioned

Win a Copy of Indistractable!

Nir has generously offered a copy his book to one of The Art of Passive Income listeners . Watch for details in The Official Motivation & Wealth Creation free Facebook group!


Mark: My tip of the week is learn more at and check out Nir’s book Indistractable: How to Control Your Attention and Choose Your Life.

Scott: Check out—a private social network to help stay less distracted in the big social medias.

Nir: “The antidote to impulsiveness is forethought; procrastination, destruction this is the problem of impulsiveness.” This is when we do something in the moment we later regret. The idea here is to plan ahead, have a system to master the internal triggers, to make time contraction, to hack back the external triggers, and prevent distraction.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?